Our Five-Step High-Profit Launch System finds your prospects, entices them into purchase-ready communities, and converts them into customers through our proven, personal approach.
THE ONLY LAUNCH AGENCY WITH AN ROI GUARANTEE
Why are Russell Marketing Launches Successful?
We Use a Proven Process That’s Raised Over
ONECLOCK
TEMPEST
CLIENT: OneClock
CLIENT: WeatherFlow
RAISED:
$1,034,982
BACKERS:
3,945
RAISED:
$2,148,929
BACKERS:
7,707
THE BOOK -
ROWBRO
CLIENT: MY ROWBRO
CLIENT: Timur Kadyrov
RAISED:
$3,140,454
BACKERS:
28,812
RAISED:
€539,241
BACKERS:
1,760
FLYWEIGHT
SHINE TURBINE
CLIENT: Aurea Technologies
CLIENT: Atlantic Fitness Equipment LLC
RAISED:
$303,142
BACKERS:
1,152
BACKERS:
2,075
RAISED:
$864,996
LUMINA
BTTF TIME MACHINE REPLICA
CLIENT: TOMY
CLIENT: Lumina
RAISED:
$822,999
BACKERS:
4,351
BACKERS:
2,856
RAISED:
$1,070,918
REBUILDING CIVILIZATION
Let’s Go Behind The Scenes Of a Launch
It Starts with Validation.
Before putting advertising dollars into your idea it’s critical to validate you have a pool of potential consumers willing to buy into your idea at a price point that makes it a profitable venture for you.
Moves into Prelaunch.
Smart marketing doesn’t rely on the “build it and they will come” approach—it’s all about developing relationships. People want to buy from people they trust. Dedicate the time before your launch to develop these critical connections and ensure you only spend time and money on the valuable connections.
Then You Launch.
The big day arrives after months of preparation! You’re finally ready to flick the switch and flood your website with eager buyers. With the right team by your side everything goes smoothly and you heartily celebrate your successful launch.
Sounds simple? There’s a lot happening under the surface.
A typical launch takes our team 400-500 hours. We’ve done this more than a hundred times. That’s 50,000+ hours of launch marketing experience.
We understand the nuances of launch marketing. Something you can’t just learn by watching 100+ hours of video tutorials or risk with a trial-and-error approach.
Your time is precious, use it wisely. Invest in a team who knows what they’re doing.
The Five-Step High-Profit Launch System Results in a Successful Launch, Every Time.
STEP 1:
AWARENESS PHASE:
In the final step, we iterate on all our learnings and unlock rapid growth in a rinse-and-repeat cycle that constantly and consistently improves with further testing.
STEPS 2 & 3
CONSIDERATION PHASE:
This is where we grow your community of followers, cultivate your cult following, and introduce communication and viral marketing strategies to get people talking about your product.
STEP 4:
PURCHASE PHASE:
This is the moment of truth, when people are first given the opportunity to buy your product. With the right team by your side this anxiety ridden moment transforms into a time to rejoice.
In the final step, we iterate on all our learnings and unlock rapid growth in a rinse-and-repeat cycle that constantly and consistently improves with further testing.
STEP 5:
SCALE & OPTIMIZE PHASE:
Cost Of Hiring An Agency Vs. What You Get with The Russell Marketing Launch Team (40+ Years of Combined Launch Marketing Experience)
“Russell Marketing is an incredible reflection of what it means to work as a team, to achieve success, together.”
Rachel Carr
CMO, Aurea Technologies
“The only crowdfunding agency that actually knows what the hell they're doing. They blew me away with their existing knowledge base, long hours to match mine, and data-driven approach to our launch.”
Colin McIntosh
Founder, Sheet & Giggles
“I've worked in marketing for years and I've never seen this level of organization, execution, and follow through.”
Rob Gregg
CEO & Founder, Gales
“We hired Russell to do the digital marketing for our recent Indiegogo campaign. I can’t say enough good things about them. They’re consummate professionals. They’re patient and hardworking and their strategies really worked. If you’re looking for a marketing company, look no further. You won’t find better than Russell.”
David Brown
Founder at Tula Mics
“I’ve been working with Russell Marketing for the past 3 years on various types of consumer projects. They are straightforward, have clear plans and explain the good, bad and the ugly. You’ll get honest feedback and good solutions to drive your digital marketing programs forward.”
Ronjini Joshua
Founder at The Silver Telegram
“Will and team were excellent across the board. A ton of market insight and specific recommendations before, during, and after our campaigns. They were extremely diligent and detail oriented for campaign setup and management. While live, they went above and beyond with real-time updates to maximize the dollars spent. They were always quick to respond, ranging from early in the AM to over the weekend. You can also count on an honest, realistic, and straightforward assessment on the numbers, something rare to find in this space!”
Chris Keith
Founder at redrO
"We couldn’t have picked a better company to run Zygo’s Indiegogo campaign. Russell Marketing offers the right mix of proven experience, creative direction, and marketing strategy, run by great people who respond instantly and maintain a cool head in what can be a chaotic industry. They take pride in their work and felt like genuine members of our team for those few months."
Charlie Melvoin
Co-Founder at Zygo
Russell Marketing has been influential and the best-data driven marketing agency we’ve worked with. Highly recommended for data-savvy, analytics driven companies.
Eddy Zhong
Co-founder at Pearl
It was a great pleasure to have partnered with Russell Marketing, they know their onions when it comes to marketing. They’re extremely result driven, communicative, and were even always available to offer advise outside of their scope of work throughout the campaign. Looking forward to partnering with them again.
Adedayo Charis
Founder at VOLTA
I’ve worked with Will and his team on a number of product launches over the last few years, for clients such as Standards Manual and Tiller. Their advertising and communication strategies play an important role in ensuring successful launches, and they have proven to be strong partners. If you’re looking for a team that can drive great results from digital advertising and very enjoyable to work with, I’d highly recommend them.
Alex Daly, the “Crowdsourceress”
Founder at VannAlexandra
Get All The Experience You Need for Success Without Spending a Fortune
Employee Payroll
Russell Marketing
Will Russell
Author of Launch in 5, CEO of Russell Marketing, 10 years in launch marketing and crowdfunding experience
Valerie Blomberg
7 years of launch marketing and crowdfunding experience as a project manager
Aisha Khalid
12 years of conversion copywriting experience, 6 years of launch marketing and crowdfunding experience
Oz Miklos
10 years UX/UI design experience, 8 years of launch marketing and crowdfunding experience
Aish Unnithan
5 years of launch marketing and advertising experience
Laura Strasser
5 years of community management experience
project manager
$86,632
copywriter
$85,567
ux designer
$94,351
digital advertiser
$74,976
community manager
$56,703
What You End up Paying?
$372,891
annual payroll. That comes out to $155,371 payroll for a 5-month launch period. Now add taxes, benefits, unemployment insurance...
A combination of a fixed fee + revenue share with a return on investment guarantee.
What You End up Paying?
The Russell Marketing team has successfully launched hundreds of products and businesses with more than
What to Expect Beyond Your Launch
At Russell Marketing we use your marketing accounts, so you maintain 100% ownership over all your customer data. So, when your launch is done and your business is ready to grow even more, you have access to that valuable early data.
Our clients have gone on to accomplish more success over time with our strategic insight and hands-on support.
New Markets:
Repeat the product launch campaign when you open up sales to new geographic markets
Repeat Campaigns:
Launch a 2.0 or 3.0 version of your product or an entirely new product in the same ecosystem
Indiegogo InDemand:
Our partners at Indiegogo work closely with us to provide an ongoing eCommerce channel while you focus on your business
E-commerce Scale:
We transition clients from launch to e-commerce, building out evergreen foundations, and help them scale
Equity Raise:
Crowd-source investors for your company by building on the success of a launch
We Know Launch Marketing So Well, We Literally Wrote The Book On It.
Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time takes readers through our Five-Step High-Profit Launch System in a simple, actionable way.
“Written with the solid knowledge born from experience, this book is a cut above the typical self-help business manual. Clear, straightforward and practical, it is essential reading for anyone planning to launch a business or product and will help them avoid both common and less obvious pitfalls. A bonus is Will Russell's writing skill, possibly stemming from his British education, making this an enjoyable read too. This purchase was money very well spent.”
Rusty, Amazon Verified Purchase
Preparing for a product launch or crowdfunding campaign?
We can help.
CONTACT
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Predicting the future is hard. Our years of experience and analysis of product launch campaigns reduce risk, remove all guesswork, and help you make a huge splash on launch day.
The Only Launch Agency With An ROI Guarantee
Our Five-Step High-Profit Launch System finds your prospective customers, entices them into purchase-ready communities, and converts them into customers through a proven, personal approach.
in revenue generated for our clients.
